Privacy Policy

Last Updated: 20 May 2023

At Silhouette Shop, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, store, and protect your data when you visit eyewearsalestore.com or make a purchase from us. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect information to provide you with a seamless and personalised shopping experience. The types of data we collect include:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or place an order.
• Payment Information: Credit card details (processed securely via encrypted gateways) or PayPal account information. We do not store full credit card numbers on our servers.
• Technical Data: IP address, browser type, device information, and pages visited, collected through cookies and similar technologies.
• Communication Data: Records of correspondence if you contact our customer service team via email or other channels.

2. How We Use Your Information

Your data is used exclusively to enhance your experience with us:

• To process and fulfil your orders, including shipping and payment processing.
• To communicate with you about your order, account, or inquiries.
• To improve our website, product offerings, and customer service based on analytics and feedback.
• To send marketing communications (only with your explicit consent), such as updates about new collections (e.g., Cat Eye, Round, or Rimless frames) or promotions from brands like Salvatore Ferragamo and Smith.

3. Data Sharing and Disclosure

We value your trust and do not sell your personal information. Data may be shared only in the following circumstances:

• Service Providers: With trusted third parties who assist in payment processing (e.g., PayPal, credit card providers), shipping, and IT services, all bound by confidentiality agreements.
• Legal Compliance: If required by law or to protect our rights, safety, or property.
• Business Transfers: In the event of a merger or acquisition, customer data may be transferred to the new entity under the same privacy standards.

International transfers of data (e.g., to partners in Europe or the Americas) are conducted with safeguards compliant with regulations like the GDPR.

4. Data Storage and Security

We implement robust measures to protect your data:

• All transactions are encrypted using SSL technology, ensuring secure transmission of payment details.
• Personal data is stored on secure servers with limited access, and we regularly review our security practices.
• Data is retained only as long as necessary for operational or legal purposes (e.g., order records for accounting).

5. Your Rights

As a user, you have the right to:

• Access, update, or delete your personal information stored with us.
• Opt-out of marketing communications at any time by clicking “unsubscribe” in emails or contacting us.
• Object to processing or request data portability, where applicable under laws like the GDPR.
• Lodge a complaint with a supervisory authority if you believe your data rights have been violated.

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Our website uses cookies to enhance functionality and analyse trends:

• Essential Cookies: Required for core functions like shopping cart and checkout processes.
• Analytical Cookies: Help us understand how visitors interact with our site (e.g., pages viewed), using tools like Google Analytics.
• Marketing Cookies: Used to display relevant ads (e.g., for Gold or Purple frames) based on your browsing history, only with your consent.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality.

7. Changes to This Policy

We may update this policy periodically to reflect changes in practices or regulations. The revised version will be posted on our website with an updated effective date.

8. Contact Us