William Morris Theo C2

WILLIAM MORRIS Black Label Theo C2

This square William Morris optical comes in a black gradient transparent frame.

Welcome To William Morris Eyewear – British, Stylish & High Quality

Robert William Morris, a passionate eyewear enthusiast, sought to create a collection that reflected timeless elegance and artistic vision. He envisioned eyewear that would combine classic design with modern sensibilities surrounded by a quintessentially British feel and look. Morris wanted eyewear that would resonate with individuals who appreciated style and quality.

With this vision in mind, William Morris Eyewear began crafting frames that captured the essence of British design heritage. In 1998, the London Collection was born and laser-focused on the feel and rhythm of London streets. Featuring punchy colours and diverse designs, the collection has grown as the years have progressed. The trends and fashions of high street London are forever changing, as is this collection.

The brand focuses on producing handcrafted frames using premium materials such as acetate and metal, ensuring durability and comfort for the wearer.

Over the years, William Morris Eyewear has expanded its collection, introducing the Black Label, their high-end luxury collection. Once again, they have design and style at their core and quality craftsmanship. With London being one of the top style capitals of the world, William Morris pulled aesthetics and culture surrounding the runway looks and this direction.

The William Morris glasses within the Black Label range boast clean lines, refined shapes, and exquisite finishes. From bold and angular silhouettes to subtle curves and delicate accents, these frames cater to various preferences and face shapes. The frames are available in various sophisticated colour options, including deep blacks, rich tortoiseshells, and understated neutrals, allowing you to find the perfect match for your style.

Their Black Label is undoubtedly one of the best-selling aspects within William Morris Eyewear. The range encapsulates the essence of sophistication and elegance. Thoughtfully designed, ensuring a perfect balance of style and comfort. Whether seeking a dramatic look or a refined optical frame, the Black Label range offers standout pieces that elevate your eyewear game. Embrace the allure of timeless luxury with William Morris’s Black Label range and make a statement wherever you go.

Today, William Morris’ glasses and sunglasses collections continue to grow in range and are celebrated for their timeless and artistic approach to eyewear design. William Morris glasses are loved by fashion-conscious individuals who appreciate the fusion of British heritage and contemporary aesthetics. With its dedication to craftsmanship, attention to detail, and commitment to excellence, William Morris Eyewear remains a prominent name in the world of eyewear, reflecting the enduring legacy of Robert William Morris himself.

Prescription Lenses:

Our team are specialists at providing optical prescriptions. We offer a range of lens options to suit your vision, lifestyle and budget.
For more information on selecting your lenses please visit our information page here or you can contact us, our friendly team are always ready to help you find your perfect lens.

Your brand new William Morris glasses will come including all official accessories and will be covered by our 24 month global warranty.

Authorised William Morris Store.

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